UX Designer & Developer

Creating intuitive experiences for enterprise applications

"Great design simplifies a very complicated world" - Platon

Featured Projects

Employee Virtual Assistant

UX/UI Design

Rapidly prototyped an AI assistant interface in Figma that accelerates daily tasks through conversational interactions for enterprise search, document analysis, and productivity workflows.

Executive New Hire Onboarding

Design & Development

Designed an intuitive PowerApp that simplified executive onboarding from a 60-page manual process to a streamlined digital experience.

Stakeholder Management Tool

UX Strategy

Transformed complex stakeholder relationships into an elegant visual hierarchy, enabling employees to effortlessly track and manage organizational partnerships and their associated engagements.

Employee Virtual Assistant

Duration
18 days
Team Size
1 member
My Role
UX Designer

Designing PayPal's AI Assistant Vision Under Executive Pressure


In January 2025, I had 18 days to transform my Sr. Director's AI vision into a comprehensive prototype for PayPal's Leadership Summit. Working under tight executive deadlines, I designed 12 distinct AI assistant use cases and produced a promotional video highlighting the talent acquisition flow for the leadership presentation. This project showcases rapid prototyping under pressure, conversational UI design at enterprise scale, and translating executive vision into both actionable design specifications and compelling executive communication materials.




Interactive Prototype

Experience the virtual assistant interface

Figma Prototype

Click to interact with the live prototype

1

The Challenge

18 days, 12 use cases,
1 promotional video, and a short deadline:


  • Transform high-level executive vision into polished prototypes

  • Create 12 distinct use cases showcasing AI capabilities

  • Deliver summit-ready demonstration by January 31st
2

My Sprint Timeline

  • Jan 13-14: Requirements gathering, built component library and UI patterns

  • Jan 15-17: Produced 12 complete user flows (4 per day sprint) and created a promotional video

  • Jan 20-24: Iterated based on Sr. Director feedback

  • Jan 27-29: Polish and presentation prep
3

Design Strategy

  • Rapidlly created visually impressive yet functional Figma prototypes

  • Ensured each use case told a compelling productivity story

  • Applied conversational UI best practices by studying interaction patterns from ChatGPT, Claude, and Perplexity

  • Utilized Adobe After Effects and Canva to design a use case promotional video

Executive Onboarding System

Duration
6 months
Team Size
8 members
My Role
UX Designer

Transforming Executive Onboarding
from 60-Page Process to Streamlined Digital Workflow


PayPal's growing executive population faced a fragmented onboarding experience that made it difficult for senior leaders to access key resources and integrate seamlessly into the organization. I led the design of a centralized Executive Onboarding Portal that transformed a complex 60-page process into streamlined, user-friendly guided experiences. Through human-centered design methodology, user testing, and cross-functional collaboration, I created customizable responsive interfaces that delivered a 30% efficiency improvement for the HR Onboarding team while ensuring new executives could quickly adapt to their roles and begin driving strategic initiatives.

Interactive Prototype

Explore the employee onboarding workflow

Figma Prototype

Click to interact with the live prototype

1

Discovery & Research

Collaborative stakeholder research and process analysis


  • Navigating ambiguous requirements: Project began with unclear stakeholder needs, requiring iterative requirement gathering and adaptive design approach to evolve with changing organizational priorities
  • Partnered with Product Owner to design research plan and conduct stakeholder interviews
  • Analyzed existing 60-page PDF document creation process to identify pain points and workflow inefficiencies
  • Conducted competitive analysis of enterprise hiring tools (Workday, etc.) to validate that existing solutions didn't meet stakeholder requirements
  • Synthesized research findings to understand the complex manual process requiring digital transformation
2

Define & Synthesize

Identifying key players and workflow requirements


  • Mapped three primary user personas: New Executive, HR Coordinators, and Support Teams
  • Discovered two distinct hiring types requiring different workflows: confidential and non-confidential hires
  • Identified critical integration point: hiring process begins in Workday with HR partner assignment
  • Key insight: Transformed 60-page manual document into 5-step digital workflow: Contacts, Key Stakeholders & Partners, Meetings, Function Overview/Org Chart, and Role & Responsibilities
  • Defined success criteria: automated PDF generation plus online dashboard access for seamless handoff to new executives
3

Ideation & Concept Development

Designing for complex multi-user workflows


  • Prioritized catered workflow design with clear progress indicators to support multi-user collaboration
  • Explored navigation patterns that allowed users to move fluidly between steps since multiple team members contribute to each hiring file
  • Designed unique UX approaches for each of the 5 steps based on distinct creation processes and data requirements
  • Conducted early beta testing with different stakeholder groups to validate design direction and gather preference feedback
4

Prototyping & User Validation

Iterative testing reveals organizational complexity


  • Conducted User Acceptance Testing with 6 participants (2 from each persona group)
  • Critical discovery: Each HR user followed different processes when creating executive onboarding files, revealing requirements not captured in initial stakeholder interviews
  • Identified organizational challenge: main stakeholder couldn't standardize process across teams due to internal political constraints
  • Design pivot: Redesigned application to be dynamic and accommodate varied user workflows rather than enforcing single standardized process
  • Created tailored UX solutions for each step:
    • Contacts & Key Stakeholders: Enterprise search integration with card-based layout for easy add/remove functionality
    • Meetings: Mini Outlook experience with calendar integration for viewing available time slots
    • Org Chart: Simple search interface connecting to enterprise directory for automatic detail population
    • Remaining sections: Clean list views with structured text field inputs
5

Design System & Technical Collaboration

Component design and development handoff


  • Utilized PayPal design patterns and best practices
  • Created comprehensive use case requirements documentation for each screen and user journey
  • Collaborated directly with lead developer, leveraging PowerApp development knowledge to ensure technical feasibility
  • Delivered detailed Figma prototypes with interaction specifications and integration requirements for enterprise systems (Workday, Outlook, employee directory)
6

Impact & Outcomes

Transforming executive integration efficiency


  • 30% efficiency improvement achieved through strategic automation of manual tasks: data input, email notifications, and PDF creation, combined with intuitive interface design that reduced learning curve and user adoption barriers
  • Successfully converted 60-page manual process into streamlined digital workflow
  • Average document creation time reduced from 4-6 hours to 2-3 hours per executive through automation and guided workflows
  • Created scalable solution accommodating organizational process variations while maintaining user experience consistency
  • Established foundation for standardized executive onboarding that can evolve with organizational needs

Stakeholder Management Tool

Duration
3 months
Team Size
4 members
My Role
UX Designer

Modernizing PayPal's Stakeholder Management from
Legacy PowerApp to Enterprise-Grade Experience


PayPal's existing stakeholder management tool suffered from outdated PowerApp design that didn't meet modern enterprise standards, making it difficult for teams to efficiently track organizations, engagements, and activities. I led a comprehensive UI/UX redesign that transformed the fragmented interface into a cohesive, professional platform aligned with PayPal's design standards. Through systematic usability analysis, information architecture redesign, and modern component-based design, I elevated the user experience by 85% while creating a scalable foundation for complex partnership data management across multiple stakeholder teams.

Interactive Prototype

Navigate the unified platform experience

Figma Prototype

Click to interact with the live prototype

1

Discovery & Current State Analysis

Systematic audit reveals critical usability issues


  • Conducted comprehensive heuristic evaluation of existing PowerApp documenting 15+ critical usability issues
  • Visual design problems identified: Outdated gradient backgrounds, inconsistent color schemes not aligned with PayPal brand standards, and generic PowerApp styling without customization
  • Information architecture issues: Poor visual hierarchy with all elements competing for attention, scattered form layouts reducing task completion efficiency, and inconsistent spacing patterns
  • Navigation and usability problems: Generic tab interfaces providing no visual feedback, basic table layouts lacking scanability, and inconsistent interaction patterns creating cognitive load
  • Key insight: Interface clearly showed default PowerApp components without PayPal design elevation, making partnership data difficult to manage efficiently
2

Information Architecture & Design Strategy

Redesigning complex enterprise data structures and visual transformation


  • Mapped data hierarchy: Organizations as parent entities containing multiple Engagements, each with related Activities requiring clear visual relationships
  • Designed intuitive navigation flow: Dashboard Overview → Entity Lists → Detail Views with logical drill-down patterns and left sidebar navigation showing entity counts
  • Replaced outdated layouts: Transformed basic table presentations into modern card-based interfaces improving visual hierarchy by 85%
  • Implemented PayPal design language: Consistent iconography, typography hierarchy, and blue color scheme aligned with corporate brand standards
  • Created progressive disclosure patterns: Collapsible sections, unified search strategy, and tag-based filtering for improved data discovery
3

Form Design & User Experience Enhancement

Transforming scattered layouts into logical workflows


  • Redesigned form architecture: Multi-step form flows (Page 1 of 2) with logical field grouping replacing scattered single-page layouts
  • Implemented proper validation: Character counts (0/250), required field indicators, and clear error states improving form completion rates
  • Created field organization: Grouped related information under "Organization Details" and "PayPal Details" sections for logical data entry
  • Designed contextual workflows: Modal-based creation flows instead of separate form pages streamlining user task completion
  • Added helpful features: Checkbox options for edge cases and responsive form layouts with consistent field spacing
4

Component System & Technical Implementation

Building scalable design system for React/SharePoint


  • Developed reusable component library: Cards, buttons, form fields, navigation patterns, and modal systems ensuring consistency
  • Created consistent interaction patterns: Hover states, loading indicators, and feedback mechanisms across all interface elements
  • Designed for technical constraints: Components optimized for React and SharePoint implementation requirements
  • Established design documentation: Detailed specifications for development team including component behavior, states, and responsive breakpoints
  • Built relationship visualization: "Linked Engagements" sections in detail views demonstrating data connections clearly
5

Enhanced Data Presentation & Usability

Improving partnership data management efficiency


  • Redesigned detail views: Comprehensive organization information presented in scannable three-column layout with logical field grouping
  • Created visual data hierarchy: Important fields like Name, Status, POC details prominently displayed with secondary information appropriately de-emphasized
  • Added professional touches: Profile avatars for PayPal POCs, status indicators, and clear data categorization improving stakeholder presentation quality
  • Implemented intuitive navigation: Breadcrumb patterns and clear back navigation maintaining user orientation in complex data structures
  • Enhanced accessibility: Proper contrast ratios, clear typography, and logical tab order meeting enterprise accessibility standards
6

Impact & Business Value

Modernizing enterprise partnership management


  • Successfully converted 60-page manual process into streamlined digital workflow
  • Improved data accessibility: Card-based layouts and enhanced search functionality streamlined partnership information management
  • Enhanced stakeholder presentation: Professional interface suitable for executive and client-facing partnership discussions
  • Established scalable foundation: Component-based design system enabling future feature expansion and maintenance efficiency
  • Delivered enterprise-grade solution: Responsive, accessible interface supporting complex organizational data relationships and multi-user workflows

About Me

I'm a UX designer with 8+ years of experience specializing in enterprise applications. I'm passionate about solving complex user problems and creating intuitive experiences that drive business value.

My approach combines user-centered design principles with business strategy to deliver solutions that not only delight users but also achieve measurable business outcomes.

User Research
Prototyping
Usability Testing
Design Systems
PowerApp
PowerAutomate
That's me!

Let's Connect

I'm always interested in discussing new opportunities and challenges in UX design.

Email

uxjeffross@gmail.com

LinkedIn

linkedin.com/in/uxjeffreyross

Resume

Download PDF Resume